Google Maps Lead Generation System

A local marketing agency with 5-15 employees was struggling with lead generation. Three sales reps spent 3+ hours per day manually prospecting on Google Maps — searching for businesses, copying details into spreadsheets, verifying contacts, and crafting outreach messages. Cost per lead was $45-60, well above the $15-20 target.

I built an automated pipeline on n8n that runs daily: Google Maps API discovers matching businesses, Hunter.io enriches with verified emails, OpenAI scores leads across 8 dimensions and generates personalized outreach, and Instantly handles multi-step follow-up sequences.

The system generates 500+ qualified leads monthly at $8-12 cost per lead (down from $45-60). Sales reps went from spending 25 minutes per lead manually to 30 seconds of automated processing. Follow-up completion rate jumped from 40% to 100%, and meetings booked increased from 8-12 to 35-45 per month.

• Daily automated lead discovery from Google Maps API with ideal customer profile filtering
• Data enrichment engine verifying emails, analyzing reviews, and building comprehensive prospect profiles
• AI lead scoring across 8 dimensions with Hot/Warm/Nurture tier segmentation
• Personalized outreach engine referencing each business's specific situation and data
• Multi-step automated follow-up sequences with 15-20 touchpoints per lead over 30 days
• Cost per lead reduced -78%, qualified leads increased to 500+ monthly, meetings booked 3.2x increase